Services
Media Relations
My passion lies in sharing the stories of creatives, organizations, and businesses that have a selfless mission and a unique vision to realize it. Our work together begins by developing story angles that are relevant and captivating, and then finding the best channels to share those with the public. We collaborate closely to ensure that your persona is shining through in each piece.
I garner local, national, and oftentimes international attention for my clients’ projects by:
establishing and managing relationships with news media contacts in their fields
creating and distributing official statements/materials to press on their behalf
securing editorial placements that include features, reviews, listings, and mentions
monitoring their brand perception and recent coverage to yield further hits
planning press junkets, previews, influencer gatherings, and other special events
PROJECT MANAGEMENT & INTERIM SUPPORT
Through my work with dozens of marketing and communications departments, I have gained valuable insight into the best practices, strategies, and tactics to deliver great results.
I offer support to teams of varying configurations and sizes by:
developing internal and external communications plans that prioritize cohesive branding and messaging
leading teams into an integrated approach for marketing and communications campaigns
acting as a liaison between departmental subsets to ensure alignment, coordination, and timeliness
overseeing and managing staff transitions to avoid disruptions in workflow
Consulting
While I specialize in media relations and social media management, I have vast experience in digital marketing and overall communications. I offer consultations to evaluate clients’ current strategies and make recommendations that are easy to implement as well as cost-efficient.
My consultation packages include:
a call to discuss priorities and desired outcomes
an evaluation of the client’s brand and presence (website, email, social media, PR plan)
a dossier detailing best practices and sharing custom recommendations
a closing call to go over my suggestions and answer any questions
Add-Ons
In addition to the services above, I can assist clients with the following:
Community relations
Copywriting
Email marketing
Grassroots marketing
Social media management
Network referrals