Services
Media Relations
My passion lies in sharing the stories of creatives, organizations, and businesses that have a selfless mission and a unique vision to realize it. Our work together begins by developing story angles that are relevant and captivating, and then finding the best channels to share those with the public. We collaborate closely to ensure that your persona is shining through in each piece.
I garner local, national, and oftentimes international attention for my clients’ projects by:
establishing and managing relationships with news media contacts in their fields
creating and distributing official statements/materials to press on their behalf
securing editorial placements that include features, reviews, listings, and mentions
monitoring their brand perception and recent coverage to yield further hits
planning press junkets, previews, influencer gatherings, and other special events
Social Media
Social media is, undoubtedly, an integral part of a public relations strategy. From identifying the best platforms to devising a content-creation plan and executing it, I work hand-in-hand with clients to help them find their online voice and become leading figures in social networking.
I enhance my clients’ social media presence by:
collaborating to brainstorm ideas and create content that resonates with their audience
maintaining their profiles with an agreed-upon posting schedule
engaging with other accounts to increase their visibility and follower count
regularly tracking analytics and providing monthly reports to inform the above areas
Consulting
While I specialize in media relations and social media management, I have vast experience in digital marketing and overall communications. I offer consultations to evaluate clients’ current strategies and make recommendations that are easy to implement as well as cost-efficient.
My consultation packages include:
a call to discuss priorities and desired outcomes
an evaluation of the client’s brand and presence (website, email, social media, PR plan)
a dossier detailing best practices and sharing custom recommendations
a closing call to go over my suggestions and answer any questions
Add-Ons
In addition to media relations and social media, I can assist clients with the following:
Website updates
Email marketing
Grassroots marketing
Copywriting
Network Referrals